At Lessonly, it’s our mission to help people do better work so they can live better lives. Our Better Work Method (and the accompanying Better Work Assessment) examines the six essential steps of building a high-performing training program. This blog series offers an inside look at each step and how the Lessonly team applies each one to do better work.
It’s Joe’s second week at Lessonly. As a new sales development representative, he has a lot of information to learn and skills to develop, but he’s up for the task. In addition to completing his onboarding training, he has the opportunity to learn about the topics of his choosing each day. Today, Joe chooses to learn more about Lessonly’s integrations. He logs into his Lessonly account, searches ‘integrations,’ and is served a variety of content with important information about how Lessonly integrates with other software.
When we think of learning, most of us think of something very different than Joe’s experience. We often envision teachers lecturing in front of a blackboard, delivering dense information to a group of disengaged students. But training doesn’t have to be like this. As employee preferences change, the mode of training delivery is more important than ever. Employees like Joe want to easily access training—anytime, anywhere. That’s why our Better Work Method highlights the importance of pushing training content to teammates—so they can effectively solve problems and do better work.
Does your training program make your team more productive? Evaluate your team’s training with our Better Work Assessment.
So, how can your team maximize learning impact and deliver training that fuels performance?
Encourage adoption with engaging content
Providing learning content is only part of the training equation. Organizations must ensure that employees apply what they learn to their day-to-day work. By designing and delivering engaging training content, employees are more likely to find learning beneficial—rather than burdensome. In fact, a study by CEB found 55% of employees believe learning is hard to consume. We recommend adding media—such as images and video—to break up text, add context to content, and explain something in more detail.
When Joe accessed training about Lessonly’s integrations, his lessons included text, videos, and images. For example, the lesson about Lessonly for Chrome features screenshots of our Chrome extension and a video of how to discuss it during a demo. These elements are more engaging—and more helpful—than lengthy paragraphs of text.
Tip: Training that doesn’t get completed doesn’t drive results. Look for ways to incorporate interactive and engaging content that also encourages information retention and adoption. Just remember to use content that is relevant to your training’s topic and objectives.
Knowledge when employees need it
While engaging content increases the likelihood of knowledge retention and application, it’s important to give employees ongoing access to learning materials. On-demand access is extremely beneficial for employees during moments of need—such as answering a question from a customer. From reviewing a specific process to recalling information about a product, on-demand access to learning increases employee performance. In short, it offers employees critical knowledge—right when they need it most.
Joe’s first review of Lessonly’s integrations will not be the last time he accesses that learning content. If he’s on a call or demo where a prospect asks a question about the integration, he can quickly search for the answer in the moment to ensure he correctly answers the question. This equips Joe with the knowledge to confidently stay on task, focus on closing the deal, and deliver more value to prospective customers.
Build a searchable content hub
Just as Google serves up answers instantly, Joe was able to quickly locate relevant content through a simple search. CEB found that the rise of the digital age has transformed employee learning preferences. Now, 57% of employees state that their learning materials are too hard to locate. They prefer to have answers and solutions right at their fingertips. By providing learners with searchable content, their first instinct is to turn to their training program, rather than their colleagues, for answers.
Lessonly’s Learning Library is a single hub for all of our team knowledge. The library, which is topically organized and easily searchable, enables employees like Joe to find and access learning content. This means he spends less time searching for answers and more time calling prospects, scheduling demos, and closing deals. In his downtime, Joe can search the library to learn more about products and processes—enabling him to increasingly do better work.
Tip: Building a searchable content hub promotes self-sufficiency among teams. Instead, of turning to a manager or supervisor with questions, promote this knowledge hub as the go-to source of truth for key information.
Meet learners where they are with Lessonly
Sales and customer service teams across the world use Lessonly to create the most effective learning programs. Meet your employees where they are with engaging and relevant content that answers their questions—so they can spend more time closing more deals and delivering superior support. Take a tour of Lessonly today.